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How Often Should I Post New Blog Content? [Charts]
7 Tips to Increase Blog Post Frequency How frequently should you post new content on your blog is a question many bloggers wonder about. While the short answer is there are no blog post rules, the more...
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Are You A Content Marketing Rock Star?
7 Content Marketing Lessons You Need to Succeed Who does content marketing well, is a question I’m often asked. The more important question for marketers, rather, is: what can you learn from these...
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7 Blog Insights – Inspired By Dan Zarrella of Hubspot [Research]
Take Your Blog to the Next Level – 7 Must-Have Blog Tactics If you’re like a lot of bloggers, you’ve spent hours worrying about every aspect of your blog and its ability to build an audience. To...
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Twitter Is Not A Conversation [Research & Charts]
5 Twitter Tactics to Improve Your Twitter Performance Twitter is a social media microblogging platform that encourages interaction in the form of 140 character exchanges. Twitter engagement abbreviates...
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[INFOGRAPHIC] How To Make The Case For Content Marketing
The Content Marketing Cost – Benefit Analysis (Proof You Need) Making the case for content marketing requires a cost-benefit analysis to determine whether it can be a profitable investment, just like...
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Successful Business Blogging: The Secret Sauce
5 Ways to Spice Up Any Business Blog What’s the problem with business blogs? Most of them are ho-hum. They suffer from bland-blog-post-syndrome. Considered a cost of doing business (which is code for...
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Why Blogs Are Critical To Business 2013
13 Actionable Business Blog Tactics [Research] While blogs have been around since the late 1990s (weblogs anyone?), they’ve started gaining increased importance for business. Previously considered a...
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101 Social Media Marketing Resources – 2012 Edition
Here’s a monster list of social media marketing resources to help expand your knowledge of this ever-changing ecosystem. These resources are useful for newbies and social media mavens alike, looking to...
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5 Proven Social Media Call-to-Action Tips [Research]
11 Ways to Improve Your Social Media Call-to-Action Integrating an optimized call-to-action into your social media interactions and content makes it actionable and measurable by getting participants to...
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7 Easy Ways to Curate Content (& Drive Traffic)
Content Curation: How to Use Other People’s Content Content curation involves using the unique taste and understanding of their your target audience that only people can provide to create new and...
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7 Tips To Keep Your Blog Going For The Long Run
How To Keep Your Blog From Freezing Over Despite the rush to prepare and hunker down as Winter Storm Nemo blew through the northeast, drivers were stranded and businesses closed. Similarly your blog...
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Social Media: Do You Know Where Your Audience Is? [Research]
7 Social Media Findings Explained in Plain English (With Tips) With social media consuming an ever greater share of people’s time, marketers are increasing their investment in social media marketing...
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Content Marketing: What The Inc 500 Know That The Fortune 500 Do Not
7 Tactics To Unlock The Power of Your Business Blog Represented by the Inc 500, the highest growth small businesses get content marketing as a means to expand their reach and increase profitable sales...
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LinkedIn: Where the Money Is (and 11 Facts to Prove It!)
3 Ways Businesses Can Use LinkedIn (With 5 Charts) Best known for being a job seeker’s ghetto and a social media résumé site, LinkedIn has quietly expanded its effectiveness for businesses in general...
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Proof that Social Media Drives Sales! [Research]
6 Social Media Marketing Tips To Generate Sales Social media drives sales. This isn’t a finger in the air, “I think social media contributes to our business,” concept that’s difficult to quantify....
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How to Position Your SMB for Success In 5 Easy Steps
Why Small Businesses Love Inbound Marketing Inbound marketing entails helping potential customers and influencers find your company by building your audience and attracting their attention. in the...
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Social Media: 10 Commandments for Business
10 Actionable Social Media Marketing Tips Social media like many businesses operates under a set of unstated rules. That said, like employees, participants are expected to know these rules and to act...
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16 Ridiculously Easy Ways To Increase Retweets
Twitter Research By Dan Zarrella of Hubspot [Charts] What marketer doesn’t want to increase their number of retweets to expand their reach on Twitter? The reality is that it’s incredibly easy to...
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Content Marketing ROI: The Key You Need
Why Measuring Content Marketing ROI Drives Results Content marketing ROI sounds difficult. Maybe because ROI is a jumble of letters representing the financial words return and investment. I totally...
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Does Your 2015 B2C Content Marketing Plan Include These 3 Elements?
2015 B2C Content Marketing Trends: Research and Charts Content is essential to B2C marketing in today’s always-on, information-filled world. 77% of B2C marketers use a content marketing strategy to...
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